About Us


Beauty is what beauty does’; add to it the spark of jewellery to make the combination perfect. National Award Winning Actress, the ever gracious Sharmila Tagore inaugurated the premium flagship store of “Panna Diamond World” at their store at 24,Camac Square, Camac Street in Kolkata. The flagship store will be exhibiting a distinctive collection of light weight diamond jewellery exclusively for the millennials, the showroom boasts of its most supreme collections in Diamond, both for men and women. It is an amalgamation of the finest of jewels handcrafted to suit one’s taste and finesse.

Panna Diamond World

Panna Diamond World also symbolizes rare and exquisite stones, which is what the brand stands for. Quality pieces customized to the hilt with finesse and fine craftsmanship will be available to the people of Kolkata at Panna Diamond World. Conceptualized in 2007, by Mr. Pintu Agarwala and his wife, Mrs Rashmi Agarwala, the brand was instituted as an ode to Mr. Agarwala's grandmother 'Panna Devi'.

Sparkle jewellery

BThe sparkle of their jewellery creates an unforgettable galaxy backed by years of craftsmanship, handling stones and setting them to their best advantage. With their team of in house designers they create high end, perfectly finished jewellery with extreme precision and class. Their collection boasts of light weight jewellery at a reasonable price to cater to the millennial. Checkout our export quality Valentine Diamond jewellery collections is now available at our store.

Today we are proud to have 1 Retail outlet in Camac Street, Kolkata.

We are one of the of the first company who came up with the concept of online Jewellery selling in the Kolkata with the focus to tap the younger generation and also to tap the Non Residential Indian who are staying far off from their native place and also from their near and dear ones.

Panna Diamond World focus on e-commerce is primarily to give the best of pricing benefit to our customers, meaning our business model helps customers save more than 25% over retail prices because of low inventory costs and low overheads.

We have a dedicated online and offline call center to help the customers.

The management of 18karatdiamonds.com dreams of making online Jewellery business a success model and make our country and every Indian proud.

Key policies include:

100% Buy Back guarantee, Appreciation of Diamond, Free Exchange within 15 days, Lifetime Maintenance, Online Shopping, Certified Jewellery & 24/7 Customer Care.